the Pitaya & our Hospitality Industry

Hi3 has selected the pitaya, a fruit with many names and varieties, as our founding mission's symbol, reflecting the multicultural richness of our industry. Indigenous to Mexico, Central, and South America, and popular in Colombia as pitahaya, and in Asia as dragon fruit, its diverse forms – from yellow in Colombia to pink and red in Asia – symbolize the diverse backgrounds, stories, and voices of our hospitality workers. This variety exemplifies the unique blend of world cultures within our teams, making them special both inside and out, much like the varied yet universally appealing nature of the pitaya.